It’s that time of year again… Bullying Awareness Week is just around the corner and Canada’s favourite celebs, inspiration speakers and upstanders are joining forces once again! This year, Family Channel wants you to take a stand against bullying, too!
Bullying Awareness Week was founded in 2003, along with the Stand UP! campaign and PREVNet, which is a nationwide network of Canadian organizations working to end bullying and build positive relationships all around.
This year’s anthem, “Stand Up And Shout,” was an original theme song composed by Family. The theme of the anthem is to encourage bystanders to stop bullying whenever they witness it, whether it be at school or anywhere else. It stresses the importance of taking a stand and ending bullying once and for all. The music video features dancers from THE NEXT STEP and in the next few weeks, instructional videos will be released to encourage viewers at home to join their movement.
Be sure to tune in to Family Channel, as special announcements from your favourite stars will be aired periodically. Bullying-themed episodes of hit shows such as GOOD LUCK CHARLIE, WIZARDS OF WAVERLY PLACE and WINGIN’ IT will also star airing.
There will be three in-school rally tours happening to lead up to the special anti-bullying programming from November 18 to 24. They will be hosted by Family Channel stars Brittany Raymond and Trevor Tordjman of THE NEXT STEP. Students can enter to win a rally at Family just by explaining how they “Stand Up!” to bullying in their community. The contest runs until 5 p.m. on Friday, October 4th, 2013.
If you’re interested in the campaign, head over to Family/StandUp for more information. You can watch the anthem’s music video, learn more about the bullying prevention initiatives and enter for a chance to win a rally. It’s their 11th annual campaign, so be sure to check it out whenever you have the chance!