Bullying Awareness Week returns with a growing chorus of advocates across Canada and beyond. The campaign gathers beloved television stars, motivational speakers, and everyday upstanders who stand up for kindness. Family Channel invites audiences across Canada and the United States to join the effort by taking a stand against bullying in schools, online spaces, and neighborhoods.
Bullying Awareness Week traces its origins to 2003, created together with the Stand Up campaign and PREVNet, a nationwide alliance of Canadian organizations working to end bullying and foster respectful relationships across the country.
The annual anthem Stand Up And Shout was produced as the campaign theme by Family. The song invites bystanders to intervene when they witness bullying, at school or anywhere else. The message emphasizes taking a stand to put an end to bullying once and for all. The music video features dancers from THE NEXT STEP, and practical instructional videos will roll out to guide families at home in joining the movement.
Viewers can expect periodic updates on Family Channel with commentary and encouragement from favorite stars. In addition to on screen features, anti-bullying storylines will appear in popular shows including Good Luck Charlie, Wizards of Waverly Place, and Wingin It, extending the reach of the message.
Three in school rally tours are planned to build momentum for the anti-bullying programming during the campaign week. The tours will be led by Family Channel stars Brittany Raymond and Trevor Tordjman from THE NEXT STEP. Students can enter to win a rally by sharing how they stand up to bullying in their community. Submissions are open through the current campaign deadline.
For those who want to learn more, the Stand Up hub on Family Channel offers the full anthem video, a deeper look at bullying prevention initiatives, and opportunities to participate in rallies. The campaign remains a long standing tradition, expanding its reach and impact in Canadian and American communities. Viewers are encouraged to explore and participate whenever they can, as cited by Stand Up Campaign and PREVNet.