Londoners had their day brightened today with a 50-foot tall rubber duck floating along the famed river Thames. The duck was a promotional stunt by Jackpotjoy to promote their new business, the FUNdation.
The FUNdation was inspired by a survey conducted by Jackpotjoy which found that Tom Cruise, Madonna and Victoria Beckham were considered the least fun celebrities ever. FUNdation invited people to submit ideas on how to have fun, no matter how crazy or bizarre they may be so that people could “take life a little bit less seriously.”
If you’re having trouble imagining how large 50 feet is, the duck was considered to be about twice as tall as a house! The drawbridge on Tower Bridge was even lifted so the duck could safely pass under!
Here are some photos of this once-in-a-lifetime sight: