Last October, Justin Bieber signed with Adidas to be named the official Adidas NEO Global Style Icon. Seven months later, fans are getting a fresh look at the star’s photo shoot from the partnership. The Adidas NEO Label released a new collection built around an interactive digital look book for spring and summer 2013. In tandem with the look book, Adidas released five images featuring Justin, and by visiting the Adidas Neo site and tapping on Justin’s face, visitors can unlock a short video Bieber produced for Adidas that shows him playing the drums on a bucket. The blend of a global pop star and a streetwear brand reflects Adidas NEO’s aim to fuse music culture with fashion and youth energy. The look book experience invites fans to explore the outfits and the mood behind the campaign as they navigate the digital gallery.
Justin Bieber is a Canadian musician, actor and singer-songwriter who rose to fame after being discovered by American talent manager Scooter Braun. He quickly became one of the most influential celebrities of his generation as he moved from teen chart toppers to a globally recognized artist. At nineteen, Bieber focused on new music and expanding his fan base across North America, selling more records and topping charts. His collaboration with Adidas NEO fits a broader pattern of entertainers partnering with fashion labels to reach younger audiences with a shared energy and style.
Alongside the five photos, the collection emphasizes the vibe of late night rehearsals and street ready styling that suits Bieber’s public persona. The digital look book brings together sporty silhouettes, bright accents and easy to wear pieces that resonate with teenage and young adult fans across Canada and the United States. The short clip featuring Bieber playing the drums on a bucket adds a playful, unpolished moment that balances the polished imagery. Adidas NEO’s campaign approach centered on accessibility and digital engagement, inviting fans to interact with the brand online and imagine themselves in the outfits.
View the gallery to choose a favorite image and reflect on how the music star’s personal brand blends with Adidas NEO’s design language. The collaboration marks a milestone in the crossover between music culture and fashion, helping Adidas NEO reach a broader audience across North America. Readers are encouraged to share which photo stands out, sparking conversations about style, music and the influence celebrities have on everyday fashion. The visuals underscore a seamless fusion of pop culture and streetwear that continues to shape youth trends on both sides of the border.