The second annual Bring Back The Wild ‘Save the Real Reindeer’ campaign is underway this season, inviting Canadian families to join a shared conservation effort that protects a species in need.
Earth Rangers is a youth-focused conservation group dedicated to protecting biodiversity. The Save the Real Reindeer campaign was developed to educate Canadian families about the endangered woodland caribou and how communities can help keep this keystone species healthy. The program also recognizes the Canadian Boreal Forest Agreement as a key part of the discussion around woodland caribou and boreal forest protection.
Funds raised by Save the Real Reindeer support a winter aerial survey organized by Ontario Nature to locate woodland caribou within the Caribou Forest. The survey provides critical evidence that woodland caribou continue to use parts of this forest, helping protect core habitat and keep the forest landscape intact for generations of caribou. The findings inform land-use decisions and conservation priorities in boreal regions.
Viewers are encouraged to watch the Earth Rangers video about the Save the Real Reindeer initiative. It illustrates the science behind the project, the people involved, and the real-world impact of community support.
People are invited to pick woodland caribou as the species to protect and to start a local Bring Back the Wild campaign. To begin a personal Save the Real Reindeer effort, visit Earth Rangers and join the movement.