Did you know that the way a store smells can affect how you shop?
Researchers in Belgium recently did a study in a small bookstore to see how chocolate scents affect shoppers. For half of the day the store would stay the same with no added smells and the other half of the day they would pump a light scent of chocolate through the air.
The study took place over ten days and the scientists/researchers studied about 201 customers. During the time the store was chocolate scented, customers bought about double the amount of books and often included a book about love or food!
So the next time you really want to buy something, take a sniff of the air. Does it smell like chocolate or some other edible treat? Maybe you don’t really want to buy it as much as you think!