A famous horror writer behind a beloved Goosebumps series will take over Scholastic’s Facebook and Twitter pages on a Friday just before Halloween. The takeover will feature jokes, trivia, eerie facts, and a live question-and-answer session about the Goosebumps books. Readers will be invited to participate in real time, as the author shares behind-the-scenes stories, glimpses into the writing life, and a few surprises along the way. Fans will also have a chance to win autographed copies of the books, according to Scholastic.
Scholastic describes the format as a fresh way to connect with readers on social media. Turning Facebook into something playful like Frightbook fits the Halloween mood, and the host will respond to questions as they come in. Depending on what fans ask, the moment can offer small twists or unexpected moments—an informal, spontaneous feel that makes the interaction feel lively rather than scripted. The two-hour window aims to deliver fast answers, playful banter, and thoughtful notes about the Goosebumps universe that fans have loved for years, as noted by Scholastic.
Scholastic’s social media leadership notes that readers engage deeply on these channels, especially during seasonal conversations around books. The director of social media explains that a Halloween-themed live chat with the Goosebumps author helps connect readers with the creator, sparks anticipation for new titles, and keeps Goosebumps conversations active across platforms. This approach broadens Scholastic’s reach across North America, including Canada and the United States, where families and schools look for kid-appropriate content that fits the season, according to Scholastic.
To participate, fans should tune in to Scholastic’s Facebook page and the publisher’s official Twitter account for the two-hour session, which starts at 1 p.m. local time on the Friday before Halloween. Viewers can post questions about the Goosebumps books, the writing process, and the inspiration behind the spooky stories. The live chat also offers a chance to win autographed copies, inviting readers to join a spirited online dialogue that blends humor, mystery, and a touch of fright, as reported by Scholastic.