Austin Mahone has been named MTV PUSH artist for April, signaling MTV’s commitment to presenting North American audiences with fresh talent on the verge of stardom. The MTV PUSH program is known for spotlighting rising artists who are just breaking into the mainstream, and this month the focus is on a young American singer who first found fans online and is now crossing over to broader media attention. For viewers across Canada and the United States, the feature promises a month of exclusive performances, backstage moments, and a window into the journey from home studios to larger stages. The showcase will arm audiences with a sense of what it takes to transform online momentum into a sustained music career, a narrative that resonates with both new listeners and longtime followers of pop culture. This initiative reflects how MTV regularly amplifies artists who connect with fans through digital channels before stepping onto bigger platforms. Source: MTV press release.
“I’m really excited to be MTV’s International PUSH Artist for April. They are going to let me take over MTV around the world for a whole month!”
The story of this artist begins on YouTube, where early clips and song covers helped him connect with a global audience. What started as informal performances for fun soon grew into a devoted fan base, with supporters rallying around a nickname that fans use with pride. Across the platform and other social networks, the artist has built a considerable presence, attracting millions of views and a broad following on platforms like Twitter and Facebook. The online surge has opened doors in the traditional music industry, leading to signings with major labels and a plan to bring music to crowds far beyond his initial neighborhood. This ascent from viral clips to a recognized recording artist illustrates the path many modern pop stars take in the digital age. Source: industry press coverage.
In addition to the MTV PUSH feature, the artist has secured a recording deal with major label partners and is positioned for future live performances. The arrangement signals confidence from industry executives that the artist can translate online popularity into chart success and touring opportunities. Fan engagement continues to grow across social channels, where supporters—often called a special fan community—share updates, reactions, and anticipation for new material. The partnership with a major imprint also paves the way for high-profile collaborations and broader media exposure, including interviews, performances, and cross-portfolio appearances that expand the artist’s reach beyond the United States into Canada and other North American markets. These developments mark a transition from internet sensation to a mainstream act with ongoing momentum. Source: label announcements.
For Canadian and American fans, the MTV PUSH month means more than daily clips and updates. It offers a brand-building arc that blends intimate, behind-the-scenes content with large-scale media presence, creating a consistent stream of content that fans can follow across MTV’s platforms. As the month unfolds, audiences can expect a combination of live performances, exclusive premieres, and commentary that sheds light on the artist’s creative process and upcoming projects. The march toward a broader North American tour and potential collaborations with established chart-toppers underscores the growing footprint of a performer who began with simple videos and now stands on the cusp of wider recognition. What do listeners think about this move as April’s MTV PUSH feature? Source: media briefing.