The Avril Lavigne Foundation has created a project in support of Women’s College Hospital, a leading downtown Toronto facility that specializes in women’s care. The Raise Your Voice campaign launched on August 31 and features sound booths that will be set up in various locations throughout Toronto as well as around the world, where fans can sing and record their own version of a verse from Lavigne’s inspirational ballad, “Keep Holding On.” Every recording will be stored and featured on a remixed version of the song, to be released later this year on iTunes via Sony Music Canada. All proceeds from the sales will go to Women’s College Hospital.
Upcoming sound booth locations include:
Eaton Centre – September 15Oshawa Centre – September 20 Woodbine Beach – September 21Yorkdale Centre – September 22Toronto Zoo – September 27 Square One Shopping Centre – September 29
More locations are being added regularly, though so check for updates on Facebook! Don’t live in the GTA? Record your voice at home and submit it online atsingwithavril.
This is a one-of-a-kind opportunity to give back to your community and raise money for a truly fantastic cause. This project has the potential to raise thousands for the WCH, so what are you waiting for? Get involved!
Check out Avril’s video message for the project below! And let us know, do you plan to stop by one of the sound booths?