Justin Bieber and Nicki Minaj’s music video for “Beauty And A Beat” has broken the record for the most views on VEVO in the first 24 hours after being released!
Justin Bieber recently released a music video for his new song “Beauty And A Beat” that features Nicki Minaj. After getting a total of 10.6 million views in 24 hours, the video topped the “most views in 24 hours” list on VEVO! VEVO is a Youtube Partner that makes personalized YouTube accounts for musicians.
This record was originally set by Justin himself. A few weeks ago, One Direction had broken the record, although Justin has now gained it back with this new music video.
Before the release of the music video, Justin had sent out tweets claiming that his computer had been stolen and that there had been personal footage on that computer. After the release of “Beauty And A Beat”, we find out that all those tweets were really just a prank, planned to tie into the music video. The video starts off with a black screen and the text: “In October of 2012 three hours of personal footage was stolen from musician Justin Bieber. The following footage was illegally uploaded by an anonymous blogger.”
Afterwards, we see short clips of Justin and his friends goofing off and then the music video starts. The music video contains dance sequences and pool party footage, most of which was filmed by Justin himself!
Make sure to check out the video that already has close to 30 million views, here!