Selena Gomez has unveiled the long-awaited video for her newest single, Come And Get It, and many observers say it stands among her strongest visual statements to date. The clip leans into elemental imagery—earth, wind, and fire—turning Gomez into a commanding presence who navigates the screen with a confident, sly intensity. The styling blends Western fashion with hints of South Asian aesthetics, producing sequences that feel at once contemporary and cinematic, almost like scenes from a modern Bollywood production. The persistent Indian drum rhythm underpins the track, giving the song a pulse that fans instantly feel and respond to. This release marks the first taste of what is expected to be a broader artistic arc on the forthcoming album Stars Dance, a project that promises to push pop into new territory. Viewers are invited to watch the video and weigh in on how the visuals complement the music, fashion, and overall mood of the track.
Direction, lighting, and choreography all lean into a glossy, energetic vibe that suits the tempo of Come And Get It. The production makes strong choices: warm, sunlit tones that emphasize gold and bronze skin tones; close-up shots that capture a sly smile or a piercing gaze; wide takes that let Gomez move with a dramatic, almost ritual-like cadence. Fashion elements run the gamut from draped fabrics and metallics to sleek, modern silhouettes, all designed to echo the elemental theme. The dance sequences weave together contemporary pop moves with more traditional, dance-forward phrasing that nods to South Asian stagecraft while staying accessible to a mainstream audience. The music video’s pacing shifts between intimate moments and bold, high-energy exchanges, a dynamic that mirrors the track’s progression from sultry restraint to explosive energy. The combination of visual motifs and rhythm creates a cohesive narrative about desire, power, and self-expression, framed within a cinematic, storytelling approach.
Beyond the visuals, the video surfaced as a milestone in Selena Gomez’s career, signaling a shift toward more daring pop aesthetics and genre-blending ambition. In markets like Canada and the United States, fans and commentators noted the move as a clear step forward, expanding her audience with a performance that feels both global in its ambition and personal in its cadence. The collaborative feel of the production—singers, choreographers, stylists, and directors all contributing to a singular, confident voice—helps position Gomez as an artist who can command both radio-ready hooks and striking, memorable imagery. As the first single from Stars Dance, the release foreshadowed a broader musical direction that would emphasize dance elements, cinematic packaging, and cross-cultural influences, resonating with listeners who crave bold experimentation as part of mainstream pop. The video invites viewers to experience a moment of transformation and to consider how pop stardom can intersect with cinematic storytelling and diverse musical influences.