Austin Mahone has come a long way from posting cover videos on YouTube a couple of years ago. The pop singer, known for his tracks Say Somethin and 11:11, now holds a record contract and is poised to join Taylor Swift on her Red tour. This piece traces his rise, drawing on his words and memories to illustrate how a young artist built momentum, connected with fans online, and turned a hobby into a budding career.
How did you get involved in music?
He began on YouTube with his friend Alex, watching others post covers and learning the craft. What started as curiosity grew into a shared project, and the pair found that their videos resonated with audiences. The early feedback provided encouragement and showed him that pursuing music online could open doors beyond casual hobby videos.
Did you ever think that social media would play such a big part in your music career?
Not at first. He didn’t expect to embrace platforms like Facebook or Twitter. Yet soon enough, the online world became a natural part of his daily routine and a central channel for connecting with fans, releasing music, and growing visibility across multiple networks.
How did you land the gig to open for Taylor Swift on her Red tour?
His management team was in talks with Swift about collaborating on a song when she expressed a surprising preference. Rather than a single collaboration, the idea expanded to include a spot on her tour. The moment was exciting and candidly crazy, marking a turning point from studio work to large‑scale live performances.
What about the tour are you most looking forward to?
Having never toured before, the experience is uncharted and thrilling. It’s a chance to learn the ropes in real time, perform for larger crowds, and enjoy a new kind of energy on stage. He anticipates a mix of nerves and excitement, but above all, a memorable first tour with tremendous artistic exposure and growth opportunities.
Do you have any pre-performance rituals?
Hydration comes first; he drinks plenty of water to stay calm and focused. He also gathers with teammates for a group moment of reflection and prayer, a ritual that helps center the team before a show and reinforces cohesion and shared purpose.
How do you feel about being called “the next Justin Bieber”?
The comparison is flattering and speaks to a level of early success and public attention. Still, he hopes fans will judge him for his own music and journey, not just the label attached to him at a young age. The aim is to carve out a distinct identity and earn a lasting place in music on his own terms.
What are your plans for the future?
Plans include releasing an album in the spring, along with more music videos and additional singles. The roadmap points toward expanding his catalog, refining his live show, and continuing to grow a deeper connection with fans through consistent releases and performances.
My hidden talent is:
Beat boxing!
My favourite city in the world is:
Chicago.
My biggest inspiration is:
My mom. She has supported him relentlessly and works incredibly hard, providing steady encouragement and a sense of purpose that fuels his drive.
Thank you, Austin Mahone!
Be sure to catch his debut album when it drops this spring!