Justin Bieber is setting a new style trend and this time, it has nothing to do with his hair. Today, Adidas NEO announced that the pop star will be the label’s new style icon. As the face of NEO, it looks like the world is going to see Bieber sporting Adidas sportswear until the end of 2014.
Through the “Live Your Style” campaign, fans can shop for Bieber’s favourite NEO looks as well as his custom NEO gold sneakers as early as February. NEO has even launched a competition for die hard Bierber fans called the “Find My Golden Shoes” challenge. Fans will have to hunt down photos online of Bieber wearing the NEO gold sneakers on his Believe World Tour. Daily clues will be posted on NEO’s Facebook page, which will lead participants to the photos and codes to enter to win daily prizes.
If you missed out on tickets to Justin Bieber’s concert, this could be your lucky chance. One entrant each week will win a pair of the NEO gold sneakers, plus an all-inclusive trip to meet Justin on tour in Miami.
What do you think of Justin sporting Adidas NEO? Do you think he’s worthy of the “style icon” title? Let us know by leaving a comment or Tweeting to us TheMagazineHQ!