With a tour, a new movie and now a new fragrance, it seems as though One Direction can’t ever catch a break!
The UK boy band’s new perfume, called Our Moment, was officially launched in the famous Gherkin building in London last week.
Our Moment won’t be available until August, but in a video of the launch posted by One Direction, band member Liam Payne described the scent as “quite a sweet smell without it being too strong, it’s quite subtle. This is like a complicated piece of art.”
He also admitted that the idea of creating a fragrance came from a fan who started a petition over Twitter. “Fans always want to know what we like and what we don’t like so we wanted to show them what we like, smell-wise, on girls,” another member, Niall Horan, added.
Will you be buying Our Moment, Directioners? Check out the video of the launch below!