An unexpected crossroads has appeared at the intersection of music fame and fashion runways as Siva Kaneswaran announces a return to modeling through Next Model Management. This move highlights how audiences in Canada and the United States now value artists who can perform on stage and flourish in front of a camera, weaving their talents into a broader creative identity. Kaneswaran, famed for his work with The Wanted and his ongoing solo projects, is broadening his professional portfolio by re-emerging in the modeling world while continuing to perform. Aligning with Next Model Management gives him access to a global network of photographers, stylists, and brands across major markets from New York to Los Angeles to Toronto and beyond. It signals a serious, sustained commitment to fashion alongside music rather than a one-off appearance. For industry observers and fans in North America, this development marks a pivotal moment when a pop icon embraces modeling as a full-fledged creative pursuit rather than a side note, signaling exciting crossovers ahead.
From a teen discovered for a striking presence to a sought-after model, Kaneswaran learned early how to work a lens with confidence. His natural charisma, modern aesthetic, and willingness to experiment with style helped him land opportunities long before The Wanted captured worldwide attention. Even during the band’s ascent, he juggled shoots and tours, building a wardrobe and image that blended sharp tailoring with a rebellious edge. His music career later propelled him to global stardom, but modeling remained a constant source of inspiration, informing how he dressed for performances and how photographers captured his look on campaigns and magazine spreads. Now, after solidifying his singing career and expanding his audience, he approaches modeling as a serious craft that complements music and broadens his artistic footprint, ready to collaborate with designers, brands, and photographers who value an authentic intersection of music and fashion.
The reality series THE WANTED LIFE will document this dual journey, placing Kaneswaran at the center of a narrative that follows his responsibilities as both model and performer. Viewers can expect intimate scenes from studio sessions, fashion shoots, and behind-the-scenes discussions with creative teams. Kaneswaran has long been passionate about fashion, and his renewed focus will likely yield campaigns, collaborations, and runway opportunities that leverage his broad fanbase. The partnership with Next Model Management positions him to access an expansive network of editorials and brand partnerships, while continuing the musical engagements fans expect. Industry insiders note that the blend of music prestige and fashion experience makes him a versatile presence in today’s entertainment landscape, where audiences respond to multi-talented artists with authentic stories.
Industry analysts in Canada and the United States view this as a strategic move that aligns with a growing trend: performers expanding into modeling to sustain visibility and monetize influence across media. Next Model Management has long been associated with cross-category casting that pairs musicians with campaigns and runway shows, and Kaneswaran’s addition broadens that approach. Observers will watch how he balances shoot schedules with tours, how his public persona translates into campaigns, and what new markets he may unlock for fashion houses seeking a familiar face. For fans, this signals fresh content—more photos, more appearances, and a deeper dialogue between fashion and music in magazines and on screens. In short, this is a powerful example of an artist building a durable, multi-channel career rather than chasing one-off fame. Fans in Canada and the United States will wonder whether his modeling portfolio will flourish or if his singing should remain the focus.
As this journey unfolds, the industry will track additional collaborations, editorials, and appearances that demonstrate how music and modeling can reinforce each other. The trajectory hints at a future where Siva Kaneswaran remains a recognizable voice and a recognizable face, expanding opportunities in both worlds and continuing to energize fans across North America.