One Direction released a behind the scenes video for their hit Best Song Ever, inviting fans to get an inside look at how the music video came together. The clip finds the group in a parade of costumes and altered identities, with each member stepping into roles that mirror the larger-than-life persona the video parodies. Throughout the piece, the playful energy remains the thread connecting the music video to the band’s broader plan for THIS IS US, the film that would bring their world to the big screen. The behind the scenes footage offers more than a peek at lipstick, wigs, and props. It reveals a team that treats the shoot like a collaborative story, where timing, choreography, and character work align to create a sense of cinema while preserving the irreverent humor fans associate with the song. For viewers in Canada and the United States, the video becomes a multi-layered invitation: enjoy the pop spectacle, but also notice how the film project sits just behind it, promising new laughs, music, and moments of friendship on a grand stage. This approach allowed the audience to link the single with the future movie in a way that felt natural rather than forced, strengthening the overall narrative around One Direction’s brand and artistic ambitions. The result is a behind the scenes experience that feels intimate yet very much part of the spectacle that defined the period, offering a tangible bridge between a chart-topping track and a major cinematic project.
Inside the reel, fans learn how long the members spent getting into costume and makeup, as they transform into a pair of Hollywood heavyweights and a handful of other, wildly different characters. Niall Horan and Louis Tomlinson emerge as the most meticulous in their prep, with wardrobe fittings that test both posture and personality, while the crew choreographs a sequence that requires precise alignment between camera moves and wardrobe transitions. Zayn Malik offers one of the most talked-about moments, as he steps into a character that challenges expectations and prompts conversation about the boundaries of cross-dressing in pop culture, all delivered with a wink that keeps the tone light. The director behind the project, Ben Winston, speaks with a calm confidence, guiding the cast through performance beats and reaction shots that sell the joke while retaining momentum for the larger film tie-in. The shoot unfolds on a sprawling lot that resembles a Hollywood backlot, with crew members orchestrating props, lighting, and camera rigs that frame the band in settings that range from glossy boardrooms to gleeful parade scenes. The behind the scenes footage also hints at the collaborative nature of the project, illustrating how music video craft meets film direction in a way that satisfies fans looking for spectacle as well as those who crave a sense of storytelling behind the silliness. The combined result offers a convincing sense that the film project is not simply an add-on but an extension of the band’s creative voice.
Viewers are given a sense of the marketing strategy at work: the music video becomes the doorway to a larger cinematic universe. Costume changes and character swaps let the group explore different facets of celebrity, while the film promo sits in the background as a natural outcome of the production’s energy. This approach appeals to fans who enjoy both the music and the movie experience, presenting a tone that is affectionate rather than promotional. The behind the scenes clips also reveal the practical realities of production—long days in the studio, sets that shift from music-video glam to movie-ready polish, and the shared joke between the band members that keeps the mood light even when the shoot stretches into late hours. The sense of camaraderie is evident, a reminder that the ensemble works best when they pull together, laugh at the chaos, and keep moving toward the next shot. For audiences in North America, the synergy between a beloved song and a forthcoming film offers a familiar pattern: entertainment that feels effortless, but is underpinned by careful planning, rehearsal, and a clear-eyed view of what audiences in Canada and the United States want from such cross-media projects.
The behind the scenes video thus serves as more than a promotional clip. It captures a moment in time when One Direction was simultaneously conducting a global music career and laying the groundwork for cinematic storytelling. The playful tone, the rapid-fire costume changes, and the sense of genuine group chemistry make this material engaging long after its initial release. For fans in Canada and the United States, the clip offers a twofold delight: it is a window into favorite personalities and a preview of the film the group was promoting. In a broader sense, the BTS footage stands as a testament to how music and film collaborations can be leveraged to build anticipation, deepen fan loyalty, and extend a pop act’s reach beyond the radio and the stage into the world of cinema.