Canadian creator Matthew Santoro has built a sizeable YouTube following by posting weekly videos that blend education with humor. His signature format counts down ten items each week, with standout titles like The 10 Weirdest Dinosaurs You Never Knew Existed and 10 Fictional Places That Actually Exist. The approach delivers information in a compact, easily digestible way that keeps viewers coming back for more.
Over the past year his audience has surged, climbing from tens of thousands to an audience of 2.75 million subscribers. He began exploring YouTube in 2010 after observing creators who posted consistently and built loyal online communities. Within roughly four years he had turned YouTube into his full time pursuit. This trajectory illustrates how steady output and a clear niche can translate into lasting online success.
Santoro has a natural affinity for lists because the format presents information in a clean, accessible style. The structure sets a straightforward expectation, making it easy for viewers to know what they are getting and to stay engaged. This clarity has helped him carve out a distinctive voice in the education entertainment space.
His videos emphasize curiosity and a conversational tone. The goal is to deliver facts in a way that feels like a chat with a friend, making topics approachable for curious minds and newcomers alike.
At Buffer Festival, a new entry in his renowned 50 Amazing Facts series was showcased. The project features Rhett and Link reading the facts alongside Santoro, creating a collaborative dynamic that fans eagerly anticipate. For those who cannot attend, the expectation is that the video will appear on his channel shortly after the live premiere.
One of the most surreal moments in his career came during the Just For Laughs Festival when YouTubers were invited into the traditional comedy scene. He encountered a well-known Canadian comedian who recognized his work and even exchanged contact details, signaling potential future collaborations and broader recognition beyond online circles. This moment underscored how widespread YouTube has become and how mainstream entertainment is increasingly intersecting with digital creators.
The 100th video was a milestone marked by a major collaboration with fellow creators. When asked whom he would most like to collaborate with on a full-length project, he cited Epic Meal Time as a natural Canadian pairing for a male collaboration, and Jenna Marbles as a preferred female collaborator, reflecting his openness to big personalities teaming up with his format.
Looking ahead, Santoro plans to continue producing content that sits at the intersection of education and entertainment. A forthcoming video featuring Rhett and Link is slated for release, and fans who miss the event can anticipate the video on his channel soon after. This ongoing output demonstrates how a Canadian creator has leveraged a simple concept into a thriving, widely appreciated YouTube career.