Visitors planning a week off school will find plenty at the Rogers Center during Spring Fling, March 10–16, the largest indoor carnival in Canada. The multi-day event brings together rides, live stage shows, an exotic animal display, and a Barbie spectacle that has kids and parents buzzing. The Rogers Center invites families to explore a packed schedule that blends traditional carnival thrills with immersive brand experiences designed to spark curiosity and imagination. “See What Happens When You Play with Barbie”, inviting young girls into a pink closet and into a world of imagination, creativity, and fashion. The campaign frames play as a gateway to possibility, encouraging girls to picture themselves in a broad spectrum of futures. As part of the experience, Barbie introduces a new line of I Can Be™ dolls, giving aspiring young minds the chance to try on careers from the doll maker’s imaginative catalog. Attendees can wander between rides and interactive displays, catch live performances, and pause at curated exhibits that emphasize creativity, problem solving, and teamwork. The event is crafted with families in mind, offering a safe, contained environment where parents can monitor activity while kids chase thrills and new ideas. The indoor layout also helps visitors escape unpredictable spring weather across the border while staying in one destination.
Beyond the carnival rides, the See What Happens When You Play with Barbie campaign continues to push creative play. The messaging centers on girls envisioning themselves in any role they choose, from chef to engineer to astronaut. Barbie guides the experience as a confident mentor, inviting visitors to explore costumes, props, and imaginative scenarios. In a dedicated space, Barbie’s new I Can Be™ line of dolls lets girls test careers in safe, interactive ways, with prompts that encourage critical thinking and goal setting. The combination of hands-on costume exploration and aspirational storytelling makes the Spring Fling more than a party; it’s a reminder that curiosity can propel a real-life path.
On the public stage, Barbie appears again at World Mastercard Fashion Week from March 12 to 17. A high-tech installation presents Barbie’s ultimate dream closet, inviting visitors to navigate her whimsical wardrobe through augmented reality mirrors. Guests can virtually try on famous outfits and experiment with styles that blend fantasy and fashion reality. The AR mirrors create an interactive dressing room that feels like a stroll through a living magazine. This display highlights the intersection of fashion, technology, and storytelling, offering a memorable moment even for those who come for the carnival thrills. Together, the Spring Fling and the Fashion Week installation underscore the Rogers Center’s commitment to family-friendly innovation and cross-border appeal, drawing audiences from both Canada and the United States.