Daniel Radcliffe is the latest of many British celebrities who will be giving a’thumbs up’ gesture in the subways.
The Good Morning Campaign, run by the Life and DeafAssociation, is an effort to help integrate deaf children into communities by teaching other children some basic sign language. The association also aids hearing impaired youth through community activities, including poetry and film.
Daniel and other celebs, including Spice Girl Emma Bunton, will be shown on digital TV screens in London’s subway system.
In addition to this, a 17-day tour kicked off on July 8th. Members and supporters of the charity will be touring schools along with an interactive poetry exhibition that was created by deaf students as well as a short film.
The British sign language way of saying “goodmorning” resembles a thumbs-up sign, as shown to the right. Want to contribute to the cause? Submit a poem of your own to theLife and Deaf Association by clicking here!
What do you think of the campaign idea? Share your thoughts in the comments below!
(Images courtesy of Metro UK)