5. AXE In a surprising pivot, AXE leans into warmth rather than edge, presenting a spot that invites viewers to consider peace over conflict. Across scenes set in diverse corners of the globe, couples choose dialogue, empathy, and a shared hope for a calmer future. The message speaks to broad North American values of connection and responsibility, landing with a softer tone that resonates with audiences who crave meaningful storytelling during game weekend. While AXE’s brand history often leans into bold humor, this advertisement focuses on emotion, pairing cinematic quality with intimate moments. For viewers in Canada and the United States, the spot offers a universal invitation: even amid tense headlines, kindness can outshine anger, and ads can sparkle with optimism as well as wit. The campaign underscores how a brand can evolve while staying true to its core message, creating a moment that sticks in memory long after the credits roll.
4. KIA The commercial leans into a playful wink at pop culture, turning a familiar blockbuster vibe into a sparkling piece of automotive storytelling. It nods to cinema’s Matrix era with a modern twist, as Laurence Fishburne returns in a role reminiscent of his iconic Morpheus. Viewers are treated to a glossy display of luxury, craftsmanship, and technology that redefines what premium feels like in a car that is both aspirational and accessible. The humour lands through precise timing, clever lines, and a visual language that feels cinematic without losing clarity about the product. For audiences in Canada and the United States, the parody feels like a shared joke that also gently reinforces the brand’s promise of comfort, safety, and design excellence. This is advertising that entertains while it informs, a balance North American viewers appreciate during a high energy weekend.
3. Toyota Toyota taps into the charm and warmth of The Muppets, turning a routine ride into a delightful musical moment. The crowd of lovable puppets takes over the car, singing along and inviting audiences to hum along to the catchy tunes. The scene plays with lighthearted mischief that feels timeless and family friendly, a welcome contrast to the usual high octane game day spots. The interaction between the puppets and the car is playful but earnest, underscoring Toyota’s commitment to reliability and family moments on the road. For viewers in Canada and the United States, the spot lands with a bright, inclusive vibe that celebrates shared laughter and simple joy, making it easy to remember long after the game ends. It serves as a reminder that advertisements can be charming, creative, and downright cheerful all at once.
2. Beats Music App Ellen DeGeneres headlines this commercial with her signature warmth and humor, recasting a modern tale around a streaming service that fuels daily life. The setup nods to a familiar bedtime story but with a contemporary twist, as the Beats Music App becomes the soundtrack for a playful journey full of energy and rhythm. Ellen’s upbeat delivery and cheeky humor elevate the spot, making it easy to share and rewatch across North American screens. The narrative centers on how a music service fits into everyday moments, from workouts to road trips, proving that a simple app can transform ordinary routines into enjoyable experiences. The overall vibe is energetic, friendly, and relatable, inviting viewers to explore Beats as a go-to source for a wide range of favorites during the game week.
1. Budweiser Budweiser closes the lineup with a heartwarming moment that has resonated deeply with viewers online. A young puppy forms an unlikely bond with a horse, and the gentle, cinematic storytelling emphasizes companionship, trust, and the charm of unlikely friendships. The pace and emotional resonance keep audiences engaged, with a finale that invites repeated viewing and a sense of shared warmth. In North American markets, the spot transcends traditional beer advertising by delivering a universal feeling of connection that appeals across ages. The ad’s reach is evident as it garners widespread attention and conversation, proving that brands can tell tender, authentic stories that feel true to everyday experiences. For viewers in Canada and the United States, this is a standout moment that sticks with you long after the game day ads fade. Don’t see your favourite Super Bowl commercial on this list? Share which one would have been included.