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Beyonce Is The New Face Of H&M

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Queen Bey’s fame continues to rise and now so will H&M’s!

It’s been officially confirmed that Beyonce is going to be the new face of the Swedish retailer’s summer 2013 campaign! According to a representative for H&M, Beyonce also gave her own personal input for the clothes and accessories for the campaign.

The announcement was made with a billboard featuring Beyonce relaxing on a sun lounger on the beach, clad in a smart and classy outfit. The summer line will feature all your summer essentials including bikinis from H&M’s for Water collection, the proceeds from which will go to WaterAid.

The campaign will be called “Beyonce as Mrs. Carter in H&M” and will be kick started with print and television adverts, the latter of which will feature a new song by Beyonce as well.

Are you excited to see what H&M has in store for the summer? Be sure to send us photos of your awesome style to email hidden; JavaScript is required!

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