London native and musical superstar,Rita Ora, is officially the new face of Madonna’s Material Girl clothing campaign.
The 22-year-old British singer was signed up for the Queen of Pop’s clothing line and revealed new photographs promoting the products. The new campaign sees Ora posing in front of various London landmarks like the London Eye and the House of Parliament, as well as alongside quintessential London props like red telephone boxes.
Ora is the latest starlet to be the face of the clothing line and follows in the footsteps of stars like Taylor Momsen and Kelly Osbourne. “WhatMaterial Girl means is just so much more than just a girl, it means confidence, it means belief and inspiration, and freedom to really express yourself,” Ora explained.
Material Girl provides ’80s-inspired clothing designed by the material girl herself,Madonna. Madonna’s 16-year-old daughter, Lourdes, also often collaborates with her mother for the line.