West 49 Coats for Kids: 11th Year of Giving
West 49 has kicked off the 11th year of the Coats for Kids campaign. Across Canada, 70 store locations will collect new or used coats for a broad network of local charities and youth services.
Since 2002, the program has delivered winter warmth to more than 85,000 children, a testament to the generosity of shoppers and community partners. West 49 supporters have helped countless families stay warm during harsh weather, a result of coordinated efforts with shelters and youth programs across the country. (West 49)
As a bonus, anyone who brings in a clean, insulated, gently used winter coat to any West 49 store in Canada will receive $25 off any winter jacket. This incentive aligns charitable giving with practical savings for families preparing for colder months. (West 49)
Donated jackets are sorted and distributed to youth shelters, community centers, and partner charities nationwide, ensuring warm clothing reaches the places where it is most needed. The network of recipients includes shelters that support teenagers and families during the winter season. (West 49)
This campaign runs through November 20, inviting households to clear out old coats and bring them to any West 49 location in Canada. The collection period creates a tangible way for communities to respond to winter hardship and connect with neighbors in need. (West 49)
The program is more than a drive; it is a practical way to assist families who cannot afford new coats. By participating, shoppers contribute to a cycle of warmth that helps kids stay warm and safe as temperatures drop. Social sharing with the hashtag #W49C4K helps spread the word and expands the campaign’s reach. (West 49)
To maximize impact, supporters are asked to donate coats that are clean, insulated, and in good condition. Items with significant wear, rips, or missing components may not be accepted, but well-kept pieces continue to make a difference for children in need. Each donation passes through a careful sorting process before it reaches its new home. (West 49)
With every coat donated, West 49 reinforces a community-first approach. The campaign is built on partnerships with local shelters, schools, and youth organizations that serve families facing winter-related challenges. The result is a steady flow of warm outerwear to those who need it most. (West 49)
In Canada, this initiative illustrates how retail programs can create lasting social value. By transforming closets into warmth, the Coats for Kids drive strengthens neighborhoods and provides immediate relief during the cold months. (West 49)
Readers are encouraged to spread the message on social media using the hashtag #W49C4K, inviting friends and family to contribute and help extend the reach of this essential program. (West 49)