Fans are getting into the holiday mood as Justin Bieber gears up to release the first track from his holiday album, Under the Mistletoe. The single, Mistletoe, will premiere this Tuesday on MTV at 7:54 p.m. local time. Canadian viewers should check MTV’s schedule for the exact times in their region. Bieber will remain for a live Q and A on MTV, giving fans a chance to ask questions about the project and the creative approach behind the holiday collection. A sneak peek behind the music video for Mistletoe is also available, offering a first look at the video’s production, visuals, and the vibe of the song.
Industry observers note that a premiere on MTV combined with a live Q and A and a behind the scenes video aligns with how major pop stars connect with listeners during the holiday season. The strategy leverages visual content and real time interaction to extend the life of a single beyond the initial premiere. The Mistletoe video behind the scenes offers a window into styling, location choices, and the director’s vision, which can drive interest across social media and streaming playlists. The release is framed to appeal to a broad North American audience, including Canadian viewers, and the schedule is designed to maximize visibility across television and digital platforms. Fans get immediate access to an intimate look at the creative process, while the artist maintains a personal line to the audience via the live Q and A. The overall aim is to create a festive moment that resonates with listeners who are starting their holiday playlists and looking for new seasonal music to accompany celebrations. The combination of a high-profile TV premiere, fan engagement, and a behind the scenes glimpse positions the track Mistletoe for strong support from fans and potential playlist placements during the holidays.