Just a few days before the official release of her new single, Katy Perry unveiled the Roar album art, and the image cuts a ferocious silhouette that quickly grabbed attention. The campaign around the artwork built momentum as North American fans prepared for the drop, while audiences elsewhere watched for additional previews and context. The artwork launch was accompanied by a steady stream of visuals, social posts, and behind‑the‑scenes peeks that kept listeners engaged and curious about the upcoming track. The overall presentation mirrors Perry’s bold pop persona and the empowering themes that have defined her recent work, signaling a high-energy rollout that aims to captivate audiences across Canada, the United States, and beyond.
Katy Perry’s social channels carried a UK‑exclusive tease that urged fans to pre‑order the single to be among the first to see the Roar artwork. The message emphasized early access and exclusive viewing, igniting conversations across platforms. Shortly after, a coordinated North American push followed, with clear notices for fans in Canada and the United States to pre‑order the track and secure early streams on major platforms. The approach underscored the global reach of the campaign while offering North American listeners a straightforward path to ownership ahead of the official release. Official posts and team statements provided the cadence for the teaser and the pre‑order call to action, affirming the collaboration behind the visuals and timing. [Official social post, attributed to the artist’s team].
The cover depicts Perry from behind, her figure angled so a sly glance peeks over her shoulder. She wears a denim jacket with a tiger image on the back, and the word Roar runs along the side in gold lettering. The composition uses light and line to convey momentum and strength, while the tiger motif reinforces the song’s message of courage and resilience. The design choice aligns with Perry’s broader branding, creating a visual echo of the track’s energy and setting up a compelling narrative for the Roar release. The gold typography adds a touch of glamour while ensuring the title stands out against the denim texture. Together, the image and the song’s announced attitude create a cohesive, high‑impact moment in the campaign. [Artwork notes, credited to the production team].
Roar was slated for release on Monday, August 12, and the teasers released so far have built a strong sense of anticipation. The rollout has targeted North American markets, with social posts and streaming previews hinting at a robust debut across radio, digital storefronts, and video channels. For listeners in Canada and the United States, there are multiple opportunities to engage — pre‑ordering the single to gain early access, streaming the track ahead of the full campaign, and watching for accompanying visuals as they become available. The pre‑release activity signals that Perry intends to sustain momentum through the launch week, with additional imagery, quick interviews, and behind‑the‑scenes clips designed to keep the Roar narrative alive. Fans can look forward to ongoing updates and fresh content as the release approaches. [Official campaign timeline].