Avril Lavigne has forged a rockstar reputation for more than a string of hits. She is Canadian and uses her platform to lift others, from fans to communities in need. In the fall, her efforts expanded with a project run by the Avril Lavigne Foundation to support Women’s College Hospital, a leading Toronto institution focused on women’s health care. The Raise Your Voice initiative placed sound booths in cities around the world, inviting fans to record their own version of a verse from Keep Holding On. Each voice joined a remixed rendition of the song, now available on iTunes through Sony Music Canada, with proceeds directed to Women’s College Hospital. The initiative also highlighted the foundation’s broader mission and the hospital’s important work in the community.
Avril Lavigne’s Raise Your Voice Campaign Supports Women’s College Hospital
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