Valentine’s Day isn’t the only thing on many minds this season. The Disney universe is placing extra heart into the mix. Disney Channel and Disney XD have joined forces for a campaign called Show Some Heart. The idea is simple yet powerful: a series of short videos featuring beloved Disney stars demonstrate everyday acts of kindness and generosity. Viewers can watch these moments on the stars’ Twitter feeds, a platform that helps short, heartfelt messages travel fast across fans’ timelines. Each clip spotlights a different star and a personal story about how they choose to brighten someone else’s day, one small gesture at a time. The aim behind this campaign goes beyond entertainment. It seeks to inspire millions of fans to perform random acts of kindness on a daily basis, turning small moments into a larger movement that can ripple through schools, neighborhoods, and online communities—an effort that the networks hope will live beyond the campaign period and spark ongoing goodwill.
On the Disney Channel side, Debby Ryan from Jessie, along with Ross Lynch and Laura Marano from Austin & Ally, bring their own expressions of heart to the project. Bridgit Mendler from Good Luck Charlie joins the lineup as well, offering a clear voice for kindness through her platform and her character’s warmth. On Disney XD, Cole Jensen and Crash from Crash & Bernstein, Leo Howard and Olivia Holt from Kickin’ It, and Spencer Boldman with Tyrel Jackson Williams from Lab Rats also step forward to share personal stories of generosity. The campaign makes room for more stars beyond those named, underscoring the networks’ commitment to showcasing a broad range of voices. Each featured star brings a different lens on kindness—whether it comes from a small daily habit, a surprising gesture for a friend, or a quiet moment of support for someone in need. The clips are designed to be relatable, authentic, and easy to share, so fans can connect with real moments rather than polished PR narratives. This mix of personalities and shows helps reach audiences across ages and interests, reinforcing the message that kindness is accessible to everyone, not just celebrities.
Fans are invited to participate by sharing their own stories on Twitter using the campaign hashtag #ShowSomeHeart. The approach invites user-generated content while keeping the spotlight on the positive actions of the stars. The online response becomes part of the broader campaign, turning Twitter timelines into a living archive of kindness, inspiration, and everyday generosity. The series is more than a collection of clips; it is a social movement that encourages people to look for chances to uplift others in ordinary moments. The hope is that these stories spark a chain reaction—small deeds that inspire a friend, a classmate, or a coworker to pay it forward. For families and young viewers, the initiative models behavior that matters and demonstrates how social platforms can be used to amplify good deeds rather than spark controversy. The effort also reflects Disney’s broader strategy of positive youth outreach, storytelling with heart, and responsible media that audiences can trust. Through the blend of personal storytelling and accessible clips, Show Some Heart broadens the conversation about kindness, inviting fans to participate actively and to see themselves as part of a larger, friendly community on social media. The campaign remains a testament to how a timely message during a season of love can transform how people choose to treat one another, one tweet at a time — a small action, a big impact.