Holiday Power: Duracell drives smiles with Hilary Duff
Hilary Duff is known as a versatile entertainer who also leans into causes close to families. In Toronto, she helped launch Duracell’s holiday program Powering Holiday Smiles, a campaign that teams up with hospitals and toy makers to brighten the season for kids in need. The effort aligns with programs that support families during tough times, and Duff spoke about the importance of generosity in her public role.
Duracell is donating twenty thousand batteries to hospitals across Canada for the seventh year in a row. The batteries power the toys in hospital playrooms, bringing small moments of joy to children who spend time in care. The company joined forces with Hasbro at a launch event at SickKids Hospital in Toronto, where Duff spent time with young patients and helped introduce the newest toys on the market.
This year, the campaign invites Canadians to participate. For every pack of Duracell Quantum AA-16 batteries purchased during the promotion window, Duracell will donate to the Children’s Miracle Network, with a guaranteed minimum donation of twenty-five thousand dollars. The goal is to extend the reach of this support and keep playtime bright for kids in hospitals nationwide.
While in Toronto, Duff took part in a live online chat to discuss the initiative. When asked why giving back matters, she emphasized compassion for families facing difficult times and noted that using her platform to raise awareness can make a real difference. She also hinted at new music in the near future, underscoring how public voices can amplify good work without slowing the momentum of charity campaigns.
As shoppers plan their holiday budgets, picking up a pack of Duracell Quantum batteries doubles as a small gesture with a bigger impact. The batteries power toys, gadgets, and devices that brighten hospital days, while funds flow to Children’s Miracle Network to support critical pediatric care. It’s a reminder that everyday purchases can fuel comfort and joy for families during the season.
Duracell’s ongoing campaign shows how brands can combine warmth with practical help, delivering tangible benefits to hospitals and families alike. The initiative resonates with communities across Canada and serves as a model for how a simple product choice can contribute to meaningful charitable outcomes during the holidays [Source: Duracell press materials].